International Conference on Applied Sciences and Technology (ICAST)

The Use of Fashionable Images and Religious Symbols in Contemporary Christian Advertisement

2020-12-06T13:19:38Z

The Use of Fashionable Images and Religious Symbols in Contemporary Christian Advertisement Obeng Nyarko, Michael; Mortty- Bayuko, Theresa; Crentsil, Timothy; Asare, Thomas Obeng This study seeks to assess the extent to which Christian print adverts have been dominated by images of personalities and religious symbols and the role they play in advertising church programmes. The study is Qualitative and the Case Study approach was employed. Observation was used to study images of advertised posters and banners. Structured questionnaires were also used to solicit opinions of Christians who were randomly selected in the study area. Descriptive statistics using percentages were used to express the views of respondents and the results were discussed qualitatively. The study reveals that, the most used print advertising channels by churches are Banners and Sign boards. The study also indicates that the image of Jesus Christ and that of Pastors are prevalent in print advertisement. The results further show that as much as 41.5% of respondents consider the current state of Christian advertisement as trendy and fashionable. Another 33.7% opine that, the fashionable nature of the images and symbols is what draws the public to Christian programmes.

The Influence of Science and Technology on Dress Sense and Fashion Taste Among Polytechnic Students in Ghana

2020-12-06T13:19:34Z

The Influence of Science and Technology on Dress Sense and Fashion Taste Among Polytechnic Students in Ghana Schall, Maud; Appiah, S. C. Y.; Mortty- Bayuko, Theresa The dressing or fashion style of tertiary students has become an important issue of much concern in this contemporary era. The design was a cross-sectional non-experimental survey of 102 polytechnic students between the ages of 15 - 29+-years with ample knowledge on dress sense. The sample consisted of 40 male (39.2%) and 62 female (60.8%) students who were sampled by using a multistage cluster sampling technique according to departments and academic levels. The study found that there was a relationship between the influence of science and technology (53.7% approval vs.46.7% disapproval), however this was not statistically significant [x2=0.212, p≤.005]. Again the relationship between the future influence of science and technology on the dress sense of students was examined using Pearson product-moment correlation coefficient. The study identified a very weak negative correlation between the future influence of science and technology on dress sense and how better students dress will be than now [r=–.2, n=102, p<.05]. The study identifies that there is a very weak relationship between the influence of science and technology on the dress sense of students; however this relationship is not statistically significant.b

The Impact of Stress in the Banking Hall: The Case of Banks in Kumasi Metropolis

2020-12-06T13:19:39Z

The Impact of Stress in the Banking Hall: The Case of Banks in Kumasi Metropolis Danquah, Benjamin Adjei; Nimsaah, Wilson K.; Appiah, Lydia; Donkor, Prince Stress can affect body and the mind. People under large amounts of stress can become tired, sick, and unable to think clearly. Sometimes, they even suffer nervous breakdowns. This is the kind of legacy banking halls are currently giving to their staff members. This study was to find out the types of stress associated with banking activities, assess the impact of banking stress on economic activities and to find out the possible remedies. Data collection was conducted through a survey questionnaire comprising open and close-ended questions. The data analysis methods included descriptive statistics, Pearson correlation and Probit regression using Stata. The Pearson correlation and regression confirmed that stress has significant adverse effect on the performance of employees. It was recommended that payment of salaries should be made twice in a month instead of monthly to help reduce peak periods of banking delays.

The Effect of Celebrity Endorsement on Consumer Buying Behaviour in Kumasi Metropolis

2020-12-06T13:19:35Z

The Effect of Celebrity Endorsement on Consumer Buying Behaviour in Kumasi Metropolis Owusu-Mensah, Samuel In recent times, most companies have been trying to increase sales and market share by employing celebrities in their advertisements because marketing managers believe that the use of celebrities can increase a company’s returns. However, the amount or percentage actually contributed by the celebrities after paying so much to employ them has not been defined. Therefore, the purpose of the research is not only to know the extent to which celebrity endorsement affects consumers’ buying behaviour, but also, whether other factors can play a vital role in consumers’ buying behaviour. The research was based on a causal and cross-sectional study using with a sample size of 220 consumers within Kumasi and 10 marketing managers of companies that employ celebrities. Tools used to collect data were self and interviewer-administered questionnaires. Data collected was analysed using the Statistical Package for the Social Sciences (SPSS) and Pareto-Value Chart. The research will inform marketing practitioners about the factors that need much attention in product development, coupled with how celebrity endorsement can be utilised effectively in the marketing of goods and services. It will assist celebrities to stand the chance of getting better deals for their endorsement in situations where they are found to enormously and positively affect consumers’ buying behaviour.